NESCAFÉ Start Strong Finish Strong 2
It’s time to take your hustle to the next level. With a NESCAFÉ in hand and unstoppable motivation, the only way is up. A hot, stimulating cup of NESCAFÉ every morning sets you up for a strong day and helps you take advantage of the chances that come your way. Sure, there may be obstacles and setbacks on your journey, but as long as you don’t quit, you’ll finish strong. Start your day with a NESCAFÉ and go make things happen.
It’s another opportunity to reach for the stars. Are you ready to take your hustle to the next level?
To try Hustle Run AR Filter:
1. Visit our NESCAFÉ (Country) Instagram Page and click on the three stars icons to try the AR Filter or visit our announcement post and click on the link to try the AR Filter
2. Switch your Camera (to use the Front Camera)
3. Follow the instructions and click to play
4. Move your head to grab as many NESCAFÉ mugs as possible to earn more fuel and collect all stars to score more points ;)
5. The more NESCAFÉ Mugs grabbed, the more you Finish Strong
6. Save your video and take a screenshot of your high score
7. Post your high score on Facebook or Instagram, use #NESCAFÉHustleRun, and tag @NESCAFÉGhana or @NESCAFÉNigeria
8. Challenge at least 5 of your friends to try the AR Filter and let’s see who gets the highest score
9. Don’t forget to tag NESCAFÉ, the highest score will be featured on our page ;)
In Ghana? Try it Now!
- On Instagram
- On Facebook
In Nigeria? Try it Now!
- On Instagram
- On Facebook
NESCAFÉ goes the next level with Start Strong, Finish Strong 2.0
At NESCAFÉ, we’ve always believed that with a strong start, you are capable of the impossible. That all it takes is the right stimulation at the start of the day. With a hot mug of NESCAFÉ and belief you can go after your dreams.
And the new campaign delivers on that. Giving inspiration and motivation to the many youth across the Central and West Africa Region (CWAR) who hustle day and night to make their dreams a reality.
These are the young ambitious hopefuls, the hustlers and never-say-diers, those who know that the only way is up and that to get to the top, you need to go to the next level.
The new campaign is led by it’s flagship TV commercial, The Delivery Guy, which tells the story of young man who dreams of owning his own delivery business. He starts each day with a hot mug of NESCAFÉ and steps out on to make delivery runs on his motorbike. He keeps this up, day after day, morning after morning, hustling with the belief that he will make it to the top.
It’s a commercial that symbolizes the hustle mentality of all our youth across CWAR, who have to hustle morning after morning.
Start Strong, Finish Strong 2.0 also re-affirms NESCAFÉ’S commitment to its Grown Respectfully mission; a locally sourced sustainability drive aimed at improving the lives of coffee farmers and producers across West Africa.
Over 9.5million trees have been distributed and the lives of over 20,000 farmers lives have been impacted positively. Every bean in your delicious cup of NESCAFÉ, is grown by a hardworking farmer in West Africa and goes to improve their livelihood.
The future awaits the youth in West Africa and the only thing standing in your way to the next level is you. Grab a cup of NESCAFÉ, be inspired, and go after your dreams. The next level awaits.